Go Google: 20 Ways to Reach More Customers and Build Revenue with Goog...

Product Details

Paperback: 356 pages
Publisher: AMACOM (January 2, 2008)
Language: English
ISBN-10: 0814480594
ISBN-13: 978-0814480595

Product Description
Google is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy businesspeople who know how to use its advanced features. Go Google is a comprehensive guide to …

Search Engine Marketing

Product Details

Paperback: 288 pages
Publisher: McGraw-Hill Osborne Media; 1 edition (October 27, 2008)
Language: English
ISBN-10: 0071597336
ISBN-13: 978-0071597333

Product Description

Revolutionize Your Internet Marketing

Leverage today’s Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. …