Dummies : Branding

Branding For Dummies Free Download

Product Description

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t.Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. (more…)

Mashup Mania with Google Maps

Mashup Mania with Google Maps Free Download

“Mashup Mania with Google Maps” covers everything you need to know about programming Google Maps to create dynamic web mapping applications with today’s hottest mapping technology. You will learn how to create maps, add map controls for user interactions (zooming, and panning), programmatically alter the map extent, add points of interest to the map, add custom icons, geocode addresses on the fly, read addresses from a database or XML file, and display aerial photography.

Author : Eric Pimpler



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List Building Explained

List Building Explained Free Download

Finally! . . . An Easy Way for Newbies to Understand List Building, and How Even the Newest Internet Marketer Can Start Building Their Own High-Powered Email List!

The Secret Behind Great List Building Isn’t What You Think

Sit back for a moment and imagine opening your email. You casually glance at your opt-in list to see how many people signed up the night before.

What do you see? 10, 20, maybe 30 people? How about 3,000 people!

You can easily get 3,000 people or more to opt-in to your list overnight if you have the right tools in your tool belt.

Do you have the right tools in your tool belt?
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Dummies : Body Language

Body Language For Dummies Free Download

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If you are puzzled by other people or want to improve the impression you give, knowing about body language could be the key. In this book you’ll discover how the body reveals what people really mean and how you can use your body and your expressions to improve your self-image to others. It explores why we give the signals we do, how to read the most common expressions and goes on to show how you can use your new understanding of body language for success at work, in relationships and in your communication. Actions really do speak louder than words!

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Dummies : Bookkeeping Workbook

Bookkeeping Workbook For Dummies Free Download

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If you’re preparing for The American Institute of Professional Bookkeepers’ (AIPB) bookkeeping certification test, you need an easy- to-follow test-preparation guide that gets you up to speed quickly in all of the bookkeeping basics, from setting up a company’s books and recording transactions to managing employee payroll, handling government paperwork, and closing out the books. You need Bookkeeping Workbook For Dummies.With demonstration problems, complementary examples, and multiple-choice questions you’ll find in this user-friendly primer, you’ll sharpen your bookkeeping skills for the real world as you increase your ability to perform well on any test. Chapter quizzes let check your progress as you go, and step-by-step answers show you where you went wrong (or right) each problem. (more…)

Getting started with NIO

Getting started with NIO Free Download

Product Description

About this tutorial The new input/output (NIO) library was introduced with JDK 1.4. Picking up whereoriginal I/O leaves off, NIO provides high-speed, block-oriented I/O in standard Javacode. By defining classes to hold data, and by processing that data in blocks, NIOtakes advantage of low-level optimizations in a way that the original I/O package couldnot, without using native code. In this tutorial, we’ll cover almost every aspect of the NIO library, from the high-levelconceptual stuff to under-the-hood programming detail. In addition to learning aboutcrucial I/O elements like buffers and channels, you’ll have the opportunity to see howstandard I/O works in the updated library. You’ll also learn about things you can only dowith NIO, such as asynchronous I/O and direct buffers. Throughout the tutorial, we’ll work with code samples that illustrate different aspects ofthe NIO library. Almost every code sample is part of an extended Java program, whichyou’ll find in Resources on page 38 . As you are working through the exercises, you’re encouraged to download, compile, and run these programs on your own system. Thecode will also come in handy when you’re done with the tutorial, providing a startingpoint for your NIO programming efforts. This tutorial is intended for any programmer who wants to learn more about the JDK1.4 NIO library. To get the most from the discussion you should understand basic Javaprogramming concepts such as classes, inheritance, and using packages. Somefamiliarity with the original I/O library (from the java.io.* package) will also be helpful.
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